A Regular Weapon

Agency: Possible


In Russia, lethal weapons are either forbidden or their sale is strictly regulated. However, there is no law to control the sale of another deadly weapon that all of us can access. Widespread and powerful, it causes numerous deaths on a daily basis. Over 90% of all plastic ever produced has not been recycled. It is still present in the environment and in landfills, with over 1 million animals dying annually as a result of its ingestion (according to the United Nations Ocean Conference fact sheet). Humans are not immune either, with harmful plastic micro-particles entering our bodies through water and food. These prints are a part of the wide-scale campaign by Greenpeace Russia and POSSIBLE Moscow aimed at raising awareness of the situation.

This professional campaign titled 'A Regular Weapon' was published in Russia in November, 2019. It was created for the brand: Greenpeace, by ad agency: Possible. This Print medium campaign is related to the Public Interest, NGO industry and contains 5 media assets. It was submitted over 3 years ago by Alexandra Kozachok.


Advertising Agency: Possible Moscow, Moscow, Russian Federation
Chief Creative Officer: Vlad Sitnikov
Creative Director: Artem FIlimonov
Senior Art Director: Wanslez Quaresma
Designer: Maxim Gorbachev
Copywriter: Dmitriy Losev
Junior Copywriter: Alexey Rudakov
Senior Account Manager: Daria Mansurova

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