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Wash Away

Agency: Atomic


The bathroom retailer Bathstore has relaunched with a striking new ad campaign. In ‘Washaway’, a film directed by Grand Prix at Cannes winner Jaron Albertin, a woman studies her reflection in the bathroom mirror and finds her skin covered in tweets, texts, emails and other digital material, which was individually hand-painted by award-winning body artist, Emma Cammack.

This NSFW professional campaign titled 'Wash Away' was published in United Kingdom in February, 2020. It was created for the brand: Bathstore, by ad agency: Atomic. This Film medium campaign is related to the Retail Services industry and contains 1 media asset. It was submitted about 4 years ago by New Business Director: Jack Williams of Atomic London.


Advertising Agency: Atomic, London, United Kingdom of Great Britain and Northern Ireland


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