ADVERTISING

Havaianas

Special Collection

Agency: BBDO

Description

URL: http://www.havaianasmania.com/specialcollection/
Havaianas created a special collection of flip-flops hand made by artisans from a little town in the northeast of Brazil. These flip-flops are stitched, one by one, with Swarovski crystal and delicate pendants. The collection’s microsite tells the story of Havaianas Special Collection showing how such a democratic product can be also so unique and stylish. On the animation we can see each model being made in a special, dreamlike way. You can stop the video to see more product details anytime.

This professional campaign titled 'Special Collection' was published in Brazil in May, 2011. It was created for the brand: Havaianas, by ad agency: BBDO. This Digital medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted about 13 years ago.

Credits

Advertising Agency: AlmapBBDO, São Paulo, Brazil
Creative Directors: Marcello Serpa, Sergio Mugnaini
Art Director: F. Hauck Araujo, Fabio Benedetto
Copywriter: Luciana Haguiara
Additional Advertising Agencys: Vanessa Marques, João Lopes, Rmax, Andre Brunetta
Interactive: Lucas Lima / B A Start

ADVERTISING

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