Description
Global specialty coffee and tea chain, The Coffee Bean & Tea Leaf®, launched its summer campaign in India titled Speaking of Summer, capturing the nostalgic, unhurried side of the season. Built around Cold Brew Tea & Coffee, the campaign highlighted the small, familiar moments that define an Indian summer, slow afternoons, quiet conversations, and the comfort of something cold.
Through warm storytelling across short films, digital content, café touchpoints, and interactive social moments, the campaign invited people to pause and reconnect. In-store visuals, refreshed menus, loyalty integrations, and user-led contests extended the feeling, turning the season into a shared experience.
The initiative marked a meaningful step in The Coffee Bean & Tea Leaf’s commitment to deepening consumer engagement in India by turning everyday moments into memorable, season-led brand experiences.
For more information, follow @thecoffeebeanin on social media.
This professional campaign titled 'Speaking Of Summer' was published in India in May, 2025. It was created for the brand: The Coffee Bean & Tea Leaf, by ad agency: VOLUME. This Design, Digital, and Integrated media campaign is related to the Drinks (Non Alcoholic) industry and contains 1 media asset. It was submitted about 1 month ago.
Credits
Advertising Agency: VOLUME, Delhi, India
Creative Director: Rakesh Krisnotula
Associate Creative Director: Aditya Markskole
Copy Supervisor: Sukriti Rishi
Account Manager: Priyansh Aggarwal
Creative: Aahan Gupta, Ankit Singh
Performance Marketing: Nakul Malik
