For generations we've known it's more than a car we're protecting
For generations we've been here
It's your family's dreams too
Protecting his possibility is a dream that's personal and generational
When you dream fearlessly you dream for more than yourself
Dream Fearlessly. Streaming Now.
Description
For more than a decade, American Family Insurance has been bucking the category trend of employing humor, gimmicks and assorted other advertising tropes in favor of demonstrating that American Family understands the role that insurance plays in helping people to feel safe and protected so they can realize their dreams. Now the brand is looking to further deepen these ties with the launch of a new branded entertainment content series. Called “Dream Fearlessly,” the five-episode series was developed by indie agency Elite Media and tells a generational narrative that demonstrates how American Family Insurance can be a trusted partner for both today’s realities and tomorrow’s ambitions. It shows how when we dream, we do not just dream for ourselves–we dream for everyone who comes next. Beginning November 17, audiences will be introduced to the “Dream Fearlessly Series” through trailers across paid social and OLV, which drive them to view the full series on Youtube.
This professional campaign titled 'Dream Fearlessly Series' was published in United States in November, 2025. It was created for the brand: American Family Insurance, by ad agency: Elite Media. This Digital medium campaign is related to the Insurance industry and contains 6 media assets. It was submitted about 1 month ago by President: Roy Elvove of Elvove Associates LLC.
Credits
Client: American Family Insurance
Creative Agency: Elite Media
Production Company: PrettyBird
Director: Goh Iromoto
Editorial Company: Union Editorial
Editor: Tim Thornton-Allan
Color/Post VFX: Framestore
Record & Mix: Sonic Union
Mixer/Sound Engineer:
Mike Marinelli (“Legacy,” “Home Team,” “Generations”)
Rob Difondi (“Go to Sleep,” “A Dream of Next”)
Music/Song:
“Legacy”:
Composer: Tony Fiala
Track Title: Long Form “Laces of Time”
Creative Director: Stephan Altman
Head of Production: Shelley Altman
Music Agency: Mophonics
“Home Team”
Composer: Jay Lifton & Stephan Altman
Track Title: long form “Late Lift”
Creative Director: Stephan Altman
Head of Production - Shelley Altman
Music Agency: Mophonics
“Go to Sleep”
Composer: Samuel Pegg
Composition House: WMP Studios
Track Title: “Bedtime”
Music Supervisor: Samuel Emery
Music Agency: Mr. Pape
“Generations”
Composer:: Theo Elwell
“Track Title: “Happy Feet”
Music Supervisor: Samuel Emery
Music Agency: Mr. Pape
“A Dream of Next”
Composer: Charles Humenry
Track Title: Long Form & :60 - "Its up to you”
Creative Director: Stephan Altman
Head of Production - Shelley Altman
Music Agency: Mophonics