Sour. There is no better way to describe the feeling of closed bars in Brussels due to the COVID-19 crisis. The conviviality that we so sourely miss, the bars that are left abandoned. Difficult moments: for the bar-goers, but especially for the bar owners. It is literally five minutes before closing time. That’s why Growfunding.be launched ZUUR, a sour beer to help their bar culture stay alive.
ZUUR is a unique blend of lambic, originating from Cantillon, the last Gueuze brewery in Brussels, and a blond beer from the young Brussels brewers ‘En Stoemelings’. The beer has a high acidity level and symbolises this sour period for the bars. And must therefore guide them through this crisis.
With this initiative, the non-profit organization Growfunding hopes to save as many Brussels bars in trouble from permanent closure as possible.
Anyone who wants to can give their favorite Brussels café a financial boost via growfunding.be/zuur. More than sixty Brussels cafés, including icons such as Au Daringman, Het Goudblommeke in Papier, Monk, Roskam and Les Brasseurs, are participating. Those who support their favorite pub will receive a voucher for the beer as a gift.
This professional campaign titled 'Sour' was published in Belgium in February, 2021. It was created for the brand: Growfunding.be, by ad agency: TBWA. This Integrated medium campaign is related to the Alcoholic Drinks and Public Interest, NGO industries and contains 1 media asset. It was submitted over 1 year ago.
Advertising Agency: TBWA, Belgium