Rivers in Bulgaria are highly polluted and fish species are disappearing rapidly. To raise awareness and get people to sign a European petition for strict water legislation we’ve made a disappearing fishing wobbler. It dissolves in water with only the skeleton of the wobbler remaining, featuring the web address of the campaign site, where visitors are asked to sign the petition. We sent prototypes to fishermen to test it for themselves, driving buzz and initial traffic to the web site.
This professional campaign titled 'SOS Rivers' was published in Bulgaria in March, 2019. It was created for the brand: WWF, by ad agency: BBDO. This Direct medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted about 4 years ago by Creative Director: Kiril Stoyanov of GRAFFITI BBDO Sofia.
Advertising Agency: GRAFFITI BBDO Sofia, Sofia, Bulgaria
Pr: Emilia Shikova, Natalia Bitsova
Media: Mariyana Mincheva, Kalina Vasileva
Account Director: Presiyan Kirilov, Yana Pancheva, Daniela Kostadinova
Copywriter: Darina Uzunova
Art Director: Anna Georgieva
Creative Director: Kiril Stoyanov