Tinnitus is a disease that causes an annoying sound in the ears of the people who suffer from it, around 1% and 3% of the world population is affected by this annoying buzz.
Description
Imagine having to listen to an annoying noise in the middle of your meetings, in the morning, at night and that this buzzing has no solution.
There is and it is called tinnitus, a disease that causes this buzz in 3% of the world population. Constant exposure to high volume sound can generate it.
If music can be the cause of the problem, it can also become part of the solution, as discovered by studies that seek to find a solution to this disease, which does not yet have pharmacological treatment available.
Spotify, the most downloaded music app in the world, presents Songs without noise, the playback mode where users with the help of a white noise generator can find the frequency of their tinnitus and exclude it at the time of playback.
In this way, music may be able to create a long-term treatment for the disease and relief for the day to day just by playing all the music in the world.
This student campaign titled 'Songs without noise' was published in Colombia and Ecuador in July, 2023. It was created for the brand: Spotify, by ad schools: 02 Academy and The Pub School. This Audio, Digital, and Experiential media campaign is related to the Health and Music industries and contains 3 media assets. It was submitted 6 months ago.
Credits
Advertising Agency (School): The Pub School
Art Director: Camilo Sánchez, Sebastián García
Copywriter: Isaac López, Luis Ramón
