Many Belgian musicians lack the funds to be able to create new music. To make their voices heard, the country's most famous artists re-recorded their most iconic hits and asked radio stations to play them. The intro sounded as usual, but suddenly the music disappeared. The lyrics were spoken instead of sung. A clear demonstration of what a songs sounds like if the artist is not able to rehearse, play, record or produce. Each song contained a message from the artist: “A song lyric is not music yet. Many musicians don’t have the funds rehearse, play, record or produce their music. Support them on belgianmusicfund.be. Don’t do it for me, but for the K’s Choice / Clouseau / … of tomorrow.” The messages were played on Belgium's biggest radio stations.
This professional campaign titled 'Songs without Music' was published in Belgium in June, 2020. It was created for the brand: Belgian Music Fund, by ad agency: BBDO. This Audio medium campaign is related to the Music and Public Interest industries and contains 1 media asset. It was submitted over 3 years ago by Creative: Frederik Clarysse of BBDO Belgium.
Advertising Agency: BBDO, Brussels, Belgium
Creative Director: Sebastien De Valck
Creative Director: Arnaud Pitz
Associate Creative Director: Frederik Clarysse
Creative: Frederik Clarysse
Head Of Production: Patricia Van De Kerckhove
Pr: David Dalemans
Founder Belgian Music Fund: Tom Kestens
Sound Editing: Pierre-Etienne Bonnet, Tom Kestens, Sonhouse, Mathieu Schots