One of the most iconic of sports passion throughout Srisakate’s journey was M-150’s yellow jacket that never left his side, soon became a symbol of hope, determination and perseverance, that the Thais have been in search of. M-150 deployed a campaign that building customer loyalty, rather than short-term sales, differentiating from competitors who usually offer a lottery-style campaign. Consumers were given a real-life experience to be part of the team by collecting M-150 bottle caps to redeem the iconic yellow jackets.
This professional campaign titled 'The Underdog Story' was published in Thailand in July, 2020. It was created for the brand: M-150, by ad agency: Brilliant & Million. This Content medium campaign is related to the Non-Alcoholic Drinks industry and contains 2 media assets. It was submitted over 2 years ago by Titipun Tubthong.
Advertising Agency: Brilliant & Million, Bangkok, Thailand
Chief Executive Officer: Sorada Sonprasit
Executive Creative Director: Titipun Tubthong
Senior Art Director: Wayu Saenmee
Art Director: Tanatas Thaiwongsa
Copywriter: Thapakorn Chandee
Strategic Planner: Kanokporn Kulsri