We partnered up with one of the most popular young artists in the country, Vlad Flueraru, and launched a spoken poetry manifesto that reminded people of the #SomethingGood that McDonald has to offer.
Reminding everyone that McDonald’s the place where different generations meet, where technology meets human touch and the love for food, where quality meets fast delivery and the legendary taste.
The commercial is part of the new brand platform” Something good is waiting for you” launched in Romania, in which McDonald’s is committed to proving its social contribution.
This professional campaign titled '#SomethingGood Manifesto feat. Vlad Flueraru' was published in Romania in July, 2022. It was created for the brand: McDonald's, by ad agency: DDB Romania. This Content and Film media campaign is related to the Food industry and contains 1 media asset. It was submitted about 1 year ago.
Advertising Agency: DDB Romania
Creative Director: Roxana Nita
Senior Copywriter: Alexandru Iliescu
Senior Art Director: Ana-Ramona Tanasa
Strategy Director: Ioana Dobrinescu
Strategic Planner: Georgiana Nica
Account Director: Georgiana Rotaru
Senior Account Manager: Carmen Raduta
Production Company: Multi Media Est
Director: Tom Wilson