Something new

Agency: Zarmon


April, a leading cosmetics brand in Israel, is heading towards a new, refreshing way. In order to get the massage through to the Israeli audience we've combined 2 leading artists – Kutiman (an international producer) and Marina Maximilan (one of Israel's leading singers). With Kutiman and Marina we have created a full-lentgh music video clip that's combining the worlds of beauty, cosmetics and music.

This professional campaign titled 'Something new' was published in Israel in March, 2017. It was created for the brand: April, by ad agency: Zarmon. This Content medium campaign is related to the Beauty industry and contains 1 media asset. It was submitted almost 7 years ago.


Advertising Agency: Zarmon Group, Tel-Aviv, Israel
Creative Director: Or Lavi
Art Director: Pnina Castel
Copywriter: Yoni Shumacher
Director: Shelly Carmel
Photographer: Shay Peleg
Editor: Yuval Artzi
Producer: OG Productions

European Antibu...


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