Description
Raylo, the subscription service for phones, laptops, tablets, consoles and other electronics, is launching a new TV campaign that compares breaking up with your old tech to a romantic split.
The campaign, called "Something Better Always Comes Along", created by Stink Studios, marks Raylo's latest TV brand campaign in several years, following the agency's appointment by the brand.
Stink Studios won the business after a competitive pitch run directly by the client.
The TV ad shows a couple, Sarah and Harry, in a café going through a breakup. Harry is stunned into silence as Sarah lists his shortcomings: he's outdated, his memory is terrible, and worst of all, he doesn't last as long as he used to.
The campaign captures how quickly personal technology becomes outdated, and makes the case that if upgrading is inevitable, subscribing makes perfect sense. Rather than being stuck with ageing devices, Raylo lets people move on to something newer and better, which, it turns out, is not unlike the modern dating game.
The spot will run across mainstream TV on Channel 4, Channel 4 partners, VOD, and YouTube.
This professional campaign titled 'Something Better Always Comes Along' was published in United Kingdom in June, 2026. It was created for the brand: Raylo, by ad agency: Stink Studios. This Film medium campaign is related to the Electronic Devices and Electronics, Technology industries and contains 1 media asset. It was submitted 20 minutes ago.
Credits
Brand - Raylo
Agency - Stink Studios
Executive Creative Director - Rick Dodds
Creative Director - Kat Thomas
Senior Creative - Eytan Smith
Managing Executive Producer - Vicki Banwell
Senior Producer - Charlotte Armer
Producer - Meg Everett
Head of Strategy - Tom Barnes
Head of Design - Viv Greywoode
Motion and VFX Director - Tim Gardiner
Business Director – Ben Ingle
