"THEM" We know the signs. Learn the language. Knowing Mexican Sign Language (LSM) is synonymous with being able to communicate with all the people around you and contributing to eradicating discrimination against people with speech or hearing disability. Go to boniknaj.org and take one of our courses to train yourself.
"PLEASE" We know the signs. Learn the language. Knowing Mexican Sign Language (LSM) is synonymous with being able to communicate with all the people around you and contributing to eradicating discrimination against people with speech or hearing disability. Go to boniknaj.org and take one of our courses to train yourself.
"HOW MANY" We know the signs. Learn the language. Knowing Mexican Sign Language (LSM) is synonymous with being able to communicate with all the people around you and contributing to eradicating discrimination against people with speech or hearing disability. Go to boniknaj.org and take one of our courses to train yourself.
Description
We're already experts at making signs with our hands - we wave goodbye, we point to get attention, we gesture to express ourselves. But there's one sign language we haven't mastered yet: the one that connects us to a whole new world. You know the signs. Learn the lenguaje.
BonikNaj AC is already an ONG based in Mexico with the goal of teach LSM (Mexican Sign Lenguaje) to all communities with difficulties accessing education. This campaign from Amperson and Bonik Naj AC, invites everyone to learn sign language and discover a new way to communicate, to connect, and to understand. It's time to make a real connection.
This professional campaign titled 'Solidarity Signs' was published in Mexico in August, 2024. It was created for the brand: BonikNaj AC, by ad agency: Amperson. This Digital and Print media campaign is related to the Education industry and contains 3 media assets. It was submitted 11 months ago by Mexican Journalist: Rodrigo Hols of Ad Searcher.
Credits
Advertising Agency: Amperson, Mexico City
Creative Director: Juance Mendoza
Art Director: Odeth Romo
Copywriter: César Aguiñaga
Account executive: Kaeny torres
Account Director: Naomi Sanchez
Brand Manager: Cristian Navarrete