The campaign expands beyond Ossington with temporary in-store displays at the HOKA store in the Eaton Centre (photo 1).
The campaign expands beyond Ossington with temporary in-store displays at the HOKA store in the Eaton Centre (photo 2).
Description
As holiday shoppers hunt for the perfect gifts, Soles4Souls Canada, a non-profit that creates opportunity for people across Canada and the world, is inviting Torontonians to pause and consider what truly matters this season. So, Soles4Souls Canada (S4S) is transforming a trendy Ossington office window into a pop-up "shoe store." However, instead of fashionable, high-demand footwear, the display will feature worn and well-used shoes -- a stark reminder for those in need who cannot afford a new pair of shoes.
This professional campaign titled 'Soles4Souls Canada supports people impacted by poverty through custom shoe drop on Ossington Avenue' was published in Canada in December, 2025. It was created for the brand: Soles4Souls Canada, by ad agency: FUSE Create. This Digital, Experiential, and OOH Outdoor media campaign is related to the Fashion, Other, and Public Interest industries and contains 6 media assets. It was submitted about 1 hour ago by Marketing & PR Manager: Vanessa of FUSE Create.
Credits
Agency: FUSE Create
• ECD, SVP: Steve Miller
• Creative Director: Linda Carte
• Art Director: Lia MacLeod
• Copywriter: Maddy Rogers
• Account Coordinator: Maddie Romain
• Director, XM Production: Luke Nicol
• Group Strategy Director: Jacquie Kostuk
• Production Manager: Jack Evans
• Photography: Marteen Sevier
• Content Creator: Madeson Darcy
• PR: Vanessa Francone
• Media: Natalie Jacome, Renata Seidel, Morgan Leung
• Ideation: Mike Furlong
Production Partner: Shinzo Media
