The campaign expands beyond Ossington with temporary in-store displays at the HOKA store in the Eaton Centre (photo 1).
The campaign expands beyond Ossington with temporary in-store displays at the HOKA store in the Eaton Centre (photo 2).
Description
As holiday shoppers hunt for the perfect gifts, Soles4Souls Canada, a non-profit that creates opportunity for people across Canada and the world, is inviting Torontonians to pause and consider what truly matters this season. So, Soles4Souls Canada (S4S) is transforming a trendy Ossington office window into a pop-up "shoe store." However, instead of fashionable, high-demand footwear, the display will feature worn and well-used shoes -- a stark reminder for those in need who cannot afford a new pair of shoes.
This professional campaign titled 'Custom Shoe Drop on Ossington Avenue' was published in Canada in December, 2025. It was created for the brand: Soles4Souls Canada, by ad agency: FUSE Create. This Digital, Experiential, and OOH Outdoor media campaign is related to the Fashion, Other, and Public Interest industries and contains 6 media assets. It was submitted about 2 months ago by Marketing & PR Manager: Vanessa of FUSE Create.
Credits
Agency: FUSE Create
• ECD, SVP: Steve Miller
• Creative Director: Linda Carte
• Art Director: Lia MacLeod
• Copywriter: Maddy Rogers
• Account Coordinator: Maddie Romain
• Director, XM Production: Luke Nicol
• Group Strategy Director: Jacquie Kostuk
• Production Manager: Jack Evans
• Photography: Marteen Sevier
• Content Creator: Madeson Darcy
• PR: Vanessa Francone
• Media: Natalie Jacome, Renata Seidel, Morgan Leung
• Ideation: Mike Furlong
Production Partner: Shinzo Media
