Description
In its new graphic campaign for Suavizante Ales, titled "Softness Conquers Fear," the agency BBA Ecuador has achieved the unthinkable: transforming the most terrifying characters from cinema into icons of tenderness. Figures like Annabelle and Pennywise the Clown are shown in delicate, soft environments, dressed in outfits that reflect the brand's softness and comfort. The campaign surprises the audience with a disruptive visual approach, where terror gives way to comfort, proving that with Suavizante Ales, even fear can be conquered by softness.
This professional campaign titled 'Softness Conquers Fear' was published in Ecuador in October, 2024. It was created for the brand: Industrias Ales, by ad agency: BBA Ecuador. This Content, OOH Outdoor, and Print media campaign is related to the Household Products industry and contains 6 media assets. It was submitted about 1 year ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Brand Manager: Santiago Salazar
Creative Director: Luis Barrera
Head of Art: Edwin Simbaña
Art Director: Juan Francisco Torres
Creative Team: Carlos Rivas, Andrés Ramírez, Iván Terán
Digital Team: Fabiana Cantos, Bernarda Espinosa, Salomé Salazar, Abel Ramírez
Account Director: Paola Frías
Manager Client: Romina Zambrano, Nicole Herrera, Florencia Gallegos
Graphic Designer: Zaith Carrillo, Iván López, Edwin Simbaña
Production: Alejandra Jarrín
