Description
In its bold campaign for Ford, BBA Ecuador presents a series of black-and-white photos where people appear to levitate in the middle of the night, creating an eerie and mysterious atmosphere. The images, which evoke a sense of suspense and fear, are paired with the clever copy: "All New Ranger with paranormal suspension system." The campaign plays with the concept of the supernatural to highlight the advanced suspension technology of the Ranger, capturing attention with an intriguing and unique tone.
This professional campaign titled 'Paranormal Suspension' was published in Ecuador in October, 2024. It was created for the brand: Ford, by ad agency: BBA Ecuador. This Design, OOH Outdoor, and Print media campaign is related to the Automotive and Personal Transportation industry and contains 6 media assets. It was submitted about 1 year ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Brand Manager: Daniel Yánez
Creative Director: Luis Barrera
Head of Art: Edwin Simbaña
Art Director: Juan Francisco Torres
Creative Team: Carlos Rivas, Andrés Ramírez, Iván Terán
Digital Team: Fabiana Cantos, Bernarda Espinosa, Salomé Salazar, Abel Ramírez
Account Director: Paola Frías
Manager Client: Romina Zambrano, Nicole Herrera, Florencia Gallegos
Graphic Designer: Iván Terán, Zaith Carrillo, Iván López
Production: Alejandra Jarrín
