Description
In its latest campaign for Naturella, BBA Ecuador has managed to capture the essence of Halloween in a way that is both clever and unexpected. Through a series of graphic pieces, BBA presents the knives of iconic horror movie characters, but with a twist that strips them of their usual aggressiveness: they are smeared with butter. This subtle yet powerful image transforms the symbol of terror into a domestic element, linking the Naturella brand to everyday, familiar moments—even on a date as unusual as Halloween.
This professional campaign titled 'Fear Melts Away' was published on October 15, 2024. It was created for the brand: Industrias Ales, by ad agency: BBA Ecuador. This Digital, OOH Outdoor, and Print media campaign contains 4 media assets. It was submitted about 1 year ago.
Credits
Creative Executive Officer: Bryan Recalde
General Account Director: Francisca Frisch
Brand Manager: Santiago Salazar
Creative Director: Luis Barrera
Head of Art: Edwin Simbaña
Art Director: Juan Francisco Torres
Creative Team: Carlos Rivas, Andrés Ramírez, Iván Terán
Digital Team: Fabiana Cantos, Bernarda Espinosa, Salomé Salazar, Abel Ramírez
Account Director: Paola Frías
Manager Client: Romina Zambrano, Nicole Herrera, Florencia Gallegos
Graphic Designer: Zaith Carrillo, Iván López, Edwin Simbaña
Production: Alejandra Jarrín
