Description
Product: OLIPOP
Creative Name: Soda Rules Rewritten
Insight: People still think soda is bad for them because that’s
what they were taught growing up.
Big idea: OLIPOP is the better-for-you version of the soda you
grew up being warned about.
Execution: The ads take the people who once warned you
about soda like your mom, your dentist, your coach, and
your teacher and show how they now choose OLIPOP as the
healthier option.
This student campaign titled 'Soda Rules Rewritten' was published in United States in December, 2025. It was created for the brand: OLIPOP, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor and Print media campaign is related to the Drinks (Non Alcoholic) industry and contains 4 media assets. It was submitted about 11 hours ago.
Credits
Art Director: Mya Tauber
Copywriter: Mya Tauber
Instructor: Mel White
School: S.I. Newhouse School of Public Communications
