ADVERTISING

OLIPOP

Real Love Makes Us

Agency: Squint Consulting

Description

Today, functional soda brand, OLIPOP, launches its first advertising campaign, “Real Love Makes Us,” featuring Diamond-certified multi-GRAMMY® Award-nominated singer, songwriter, and OLIPOP investor - Camila Cabello. Directed by award-winning filmmaker Daniel Mercadante (Park Pictures) and created with Squint Consulting, OLIPOP’s first ad spot, “How to Be Camila,” shares how the little things that matter most in life contribute to Camila’s success. OLIPOP, a revolutionary, new-kind-of soda brand, naturally blends into this narrative, as it was designed to accompany those real moments of connection and supports overall wellness without the negative health consequences of traditional soda.

The 30-second advertisement provides an authentic glimpse of life behind the scenes with Camila. The spot, which uses Camila’s real family and friends including her grandmother and mother, shows the love and support that helped her grow into the global megastar she is today. By showcasing candid moments of laughter, lively family dinners, late-night karaoke with friends, and even vibrant cooking sessions with her abuela, the ad offers a genuine and unfiltered portrait of Camila's life. This heartwarming footage reminds viewers of the joy found in life's little moments.

“Working with OLIPOP on this campaign has truly been a passion project for me,” explained Camila Cabello. “Coming together with my family and friends and sharing moments of connection throughout my life, from family gatherings, sharing meals, to relaxing with friends, has truly helped shape me into who I am. The ad lets everyone see a glimpse of real moments that make me feel supported and connected to my family and friends.”

The campaign is part of the wider launch of OLIPOP’s new brand platform “Real Love Makes Us”. Traditionally, soda has symbolized friendship and the time shared with the people we love the most. As the brand that created a completely new beverage category—one with real ingredients, real health benefits, and a real soda taste—OLIPOP is on a mission to inspire Americans to get back to what’s real and build not only healthier habits, but also healthier and more fulfilling lives.

This professional campaign titled 'Real Love Makes Us' was published in United States in May, 2023. It was created for the brand: OLIPOP, by ad agency: Squint Consulting. This Integrated medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted about 1 year ago.

ADVERTISING

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