Soda Stories

OLIPOP, the innovative brand reimagining soda with high fiber and 2-5 grams of sugar per can, is thrilled to announce the launch of Soda Stories, a heartfelt, joyfully unfiltered and star-powered campaign that highlights the emotional connection many Americans have with soda–a beloved staple of both everyday life and special moments.

Soda isn’t just a drink: it’s the soundtrack to childhood summers, family gatherings and everyday rituals that stick with us. For many, that connection feels like a thing from the past, pushed aside in pursuit of healthier choices. But OLIPOP is changing that. It’s more than just a soda–it’s a functional beverage that delivers all the fun and flavor, made with ingredients that actually support your health. Soda Stories brings that transformation to life, showing how OLIPOP isn’t just bringing soda back, it’s redefining it for a new generation.

A modern nod to the iconic celebrity campaigns of the ‘90s, Soda Stories spotlights real, personal memories tied to soda. Inspired by the raw charm of the glamour shot photoboots (where bad lighting and goofy poses were all part of the magic), the series embraces the beauty in imperfections and moments that feel truly lived-in. Soda Stories also brings together a star-powered, multi-generational cast, each with an emotional connection to soda, now rekindled through OLIPOP’s healthier twist:

Kristin Chenoweth: Emmy and Tony-winning Broadway actress and singer and Southern soda devotee, recreates her debut show night rituals with a can of Grape OLIPOP – and belts out “OLIPOP” between sips.

Travis Hunter: The two-way football standout and Heisman Trophy winner, reaches for Crisp Apple for a burst of refreshment after practice and on the lake, echoing long summer days spent fishing with his cousins.

Tanner Adell: Groundbreaking country artist shares a sweet memory of her dad filling the fridge with cream soda–now she keeps it stocked with OLIPOP, her go-to upgrade on a classic favorite.

Nicholas Duvernay: Breakout star of White Lotus, honors his late grandfather with every Root Beer – keeping their bond alive through a healthier version of their favorite flavor.

Joshua Jackson: Actor/Producer, who once fueled post-hockey afternoons with sugary soda, finds comfort in OLIPOP’s Dr. Goodwin as a connection to his childhood memories.
The Soda Stories campaign was inspired by the heartfelt messages OLIPOP has received from fans who thought they’ve given up soda for good - only to rediscover the joy through a version that actually supports their health. Now, the brand is bringing those stories to life—featuring real fans like Jakcee and Ainsley, a mother-daughter duo who made OLIPOP a family staple and classroom conversation starter; Kian Tajadod, a former construction worker who gave up soda until OLIPOP aligned with his health goals; and the Rosario Family, a health-conscious military household that welcomed soda back into their home thanks to OLIPOP—alongside many others who’ve rediscovered their love for soda in a whole new way.
“From the start, we’ve heard incredible stories from our community –some funny, heartfelt and deeply personal – about how OLIPOP brings back nostalgic memories of their love for soda through a healthier alternative that still delivers on the taste,” says Ben Goodwin, OLIPOP Co-Founder, CEO, and Formulator. “With Soda Stories, we wanted to honor the memories that a single sip can spark–and the real sense of connection and comfort people feel when they discover OLIPOP.”
OLIPOP is inviting fans everywhere to join the conversation and share their soda story–because whether you’re sipping after soccer practice, winding down from a Broadway debut, or simply cracking open a can to feel something familiar again, there’s a soda story in every can.
The campaign will run across OLIPOP’s owned social channels, paid social, and OOH placements in key markets starting in July. To learn more about OLIPOP, head to drinkolipop.com or follow the brand on Instagram, TikTok, X, and Facebook.