As a woman looks into an interactive billboard resembling a mirror, her outfit is transformed into a designer dress from Rent the Runway. In the top left corner, there is another woman in a different location also looking at her new outfit through the billboard.
The two women can chat and admire each other’s outfits through the video call interface. Alongside the bottom section of the billboard, they can also try on other options from the Rent the Runway inventory.
Description
When ordering clothes online, you never know how it's going to fit. Now, you can try on and show off your new potential designer outfit with a Rent the Runway billboard.
This student campaign titled 'The Worldwide Runway' was published in United States in December, 2025. It was created for the brand: Rent The Runway, by ad school: S.I. Newhouse School of Public Communications. This OOH Outdoor medium campaign is related to the Fashion industry and contains 2 media assets. It was submitted about 11 hours ago by Art Director: Tara Dao of S.I. Newhouse School of Public Communications.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Tara Dao
Instructor: Mel White
