Robi Axiata, one of the leading telecom operators in Bangladesh wanted to do a social experiment to find and highlight stories of enlightened people in the holy month of Ramadan. The idea was to have two planted actors attack transgender guests at a busy restaurant during the peak hour of iftar meal and see how the other guests react to the situation. The video sparked a national conversation on the rights of transgender people in this largely conservative muslim-majority country.
This professional campaign titled 'Social Experiment - Restaurant' was published in Bangladesh in June, 2017. It was created for the brand: Robi, by ad agency: X. This Experiential medium campaign is related to the Electronics, Technology industry and contains 1 media asset. It was submitted over 5 years ago.
Advertising Agency: X, Dhaka, Bangladesh
Creative Director: Raquib Chowdhury
Copywriter: Apurba Jahangir
Additional Credits: Maverick Studios