We want people to drink Beck’s responsibly – that’s why we created a mobile app that tests your sobriety. When drunk, one cannot perform even the simplest task – like fitting a key into a keyhole. And, as we all know, Beck’s logo is - a keyhole with a key! So, we designed the simple sobriety test app: in order to test your driving ability, you need to keep a key in a moving keyhole for 25 seconds. Fail to do so, and the app automatically dials the cab company in your area. When you drink and drive, there’s no going Beck’s!
This professional campaign titled 'Sobriety Test Mobile App' was published in Serbia in September, 2011. It was created for the brand: Beck's, by ad agency: Leo Burnett. This Digital medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 11 years ago.
Links to the App: iPhone, Android
Advertising Agency: Leo Burnett, Belgrade, Serbia
Creative Director: Anja Radulovic
Art Director: Rade Saptovic
Copywriter: Dubravka Strbac / Vukojevic
Additional credits: Vladimir Vucicevic, Andreja Milkic