Give New a Chance

Agency: FCB


To launch Beck’s Non-Alcoholic in Saudi Arabia, Horizon FCB tapped into the insight about the huge amount of change the kingdom is currently experiencing. They created a film that celebrated the young new creators emerging from Saudi Arabia, using them and their creative skills in the film, and telling young Saudis to “Give New A Chance.”

This professional campaign titled 'Give New a Chance' was published in United Arab Emirates in November, 2019. It was created for the brand: Beck's, by ad agency: FCB. This Film medium campaign is related to the Soft Drinks industry and contains 1 media asset. It was submitted over 4 years ago.


Advertising Agency: Horizon FCB, Dubai, United Arab Emirates
President: Mazen Jawad
General Manager: Reham Mufleh
Planning Director: Munther Al-Sheyyab
Senior Account Manager: Hiam Baltaji
Executive Creative Director: Bruno Bomediano
Associate Creative Director: Rodrigo Scapolan
Associate Creative Director: Elsa De Bruyn
Senior English Copywriter: Nick Bristow
Associate Creative Director: Guilherme Possobon
Head Of Creative Services & Production: Hicham Soubra
Executive Producer: Hermann Venter
Director: Jasyn Howes
Production Manager: Johan Joseph
Dop: David Pienaar
Grading Supervisor: Najib Saadane / Lord & Thomas Dubai
Offline Editor: Mark Ash
Colorist And Online Editor: Chad Naidoo 


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