ADVERTISING

Beck's

Heroes of the Night

Agency: Serviceplan

Description

An unforgettable night of partying with friends is usually based around a WhatsApp group chat. As the night progresses, you end up with the ultimate archive of legendary stories which often end up disappearing into oblivion and being forgotten forever. Until the invention of the innovative Beck’s “Heroes of the Night” app, which enables every chat history to be turned into an original, personalised comic.

This professional campaign titled 'Heroes of the Night' was published in Germany in May, 2019. It was created for the brand: Beck's, by ad agency: Serviceplan. This Integrated medium campaign is related to the Alcoholic Drinks industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising Agency: Serviceplan, Germany
Global Chief Creative Officer Serviceplan Group: Alexander Schill
Executive Creative Directors: Markus Kremer, Thomas Heyen
Managing Partner: Florian Klietz
Design Director: Sebastien Stabenau
Creative Director: Ronnie Patt
Senior Copywriter: Jan-Erik Scheibner
Management Supervisor: Kristian von Elm
Junior Account Manager: Mariah Kattmann
Art Director: Philipp Trübiger
Art Buying: Tanja Braune
Chief Creative Officer Plan.Net Group/ Managing Director Plan.Net Campaign: Markus Maczey
Technical Project Management/Senior Developer/Creative Coder: Jonas Heitzer
Junior UX/UI Designer: Alexander Kneifel
Junior Account Manager: Marco Dinoto
Senior Account Manager: Jeferson Lopes Cocate
Junior Developer / Junior Creative Coder: Efim Tamplon
Illustration: Matthias Schardt

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