Agency: Serviceplan


Since 1516, German breweries have to produce Pils beer according to the world’s oldest food law, the purity law – with hop, malt and water only. We wanted to challenge this and added a new ingredient without changing the recipe: the beer drinkers themselves! Beck’s involved its fans in the making of a new beer. With an interactive outdoor experience and by applying popular science (“plants grow better when you talk to them”) to hop. We installed loud speakers in the world’s biggest hop field, connecting them to a mobile recording booth that was placed in popular Berlin night out areas. In that way, people talked in an around-the-clock live-stunt to a Beck’s key ingredient. Together with malt and yeast, the harvested hop was then turned into a limited-edition with new taste – thanks to the many Berlin people who infused it with their stories, songs and laughs.

This professional campaign titled 'Soundpils' was published in Germany in September, 2018. It was created for the brand: Beck's, by ad agency: Serviceplan. This OOH Outdoor medium campaign is related to the Alcoholic Drinks industry and contains 8 media assets. It was submitted over 4 years ago by Senior Creative Operations Managerin : Sabine Gwinner of Serviceplan Group SE & Co. KG .


Advertising Agency: Serviceplan Group SE & Co. KG, Munich, Germany
Media Agency: Carat Deutschland GmbH
Digital Agency: Plan.Net Campaign
Film Production Company / Post-Production: ELEMENT E Filmproduktion
Sound Design/Music Company: Verlag: Extreme Musik
Global Chief Creative Officer: Alex Schill
Managing Partner: Markus Kremer
Managing Partner: Thomas Heyen
Management Supervisor: Lars Holling
Senior Account Manager: Sabrina Schwartz
Junior Account Manager: Mariah Kattmann
Design Director: Sebastien Stabenau
Senior Copywriter: Jan-Erik Scheibner
Copywriter: Melis Adiguezel
Art Director: Sine Hansen
Copywriter: Joy Chakravorty
Art Director: Sudarshan Waghmare
Final Art Specialist: Nils-Christian Sperlin
Junior Art Director: Philipp Truebiger
Creative Director Art: Ronnie Patt
Regie: Jeffrey Lisk
Regie: Bernd Possardt
Producer: Sebastian Schroeer
Head Of Production: Patrick Volm-Dettenbach
Produzent: Bernd T. Hoefflin
Managing Director: Christoph Koehler
Production Assistent: Madeliene Pfisterer
DoP: Chris McKissick


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