Description
Watery condiments are the worst. That's why Heinz Ketchup is the best- it's so thick. To depict it's thick consistency, Heinz Ketchup is poured into different places people often get lost: a maze, map, and mountain range.
This student campaign titled 'So Thick, You’ll Get Lost In It' was published in United States in August, 2024. It was created for the brand: Heinz, by ad school: Syracuse University Pre-College Program at Newhouse. This Print medium campaign is related to the Food industry and contains 3 media assets. It was submitted 2 months ago by Christina Liguori.
Credits
School: S.I. Newhouse School of Public Communications
Art Director: Christina Liguori
Copywriter: Lauren Pomerantz
Instructor: Mel White
TA: Cole Meredith
