So Tasty! Why Choose The Alternative?
To celebrate the launch of four new premium deli products, Quorn, the UK’s No. 1 meat free brand, is launching a brand-new marketing campaign.
‘So Tasty! Why Choose The Alternative?’ launches on 21th September and will reach millions of consumers across multiple media channels, including channels such as ITV hub, All 4 and Sky Go.
Spearheaded by a brand-new creative execution, the campaign will run across BVOD, digital, social, PR and be supported by mass sampling to get the fantastic tasting products into consumers hands.
The new campaign from adam&eveDDB for Quorn is directed by comedy director Jim Archer and takes a tasty, tongue-in-cheek approach to promoting the benefits of a meat free diet.
A trio of animal puppets steal the show, including a pig, cow and chicken, that have been created by Andy Heath at Talk to the Hand Productions, whose credits include Star Wars and Hitchhiker’s Guide to the Galaxy.
Packed with comedic and endearing moments, the film starts by placing the viewer in the familiar world of ‘food porn’ advertising, before pulling the rug and revealing a trio of animal puppets who interrupt an unsuspecting sandwich maker just as she’s about to tuck into her delicious Quorn Yorkshire Ham style sandwich. After several failed sandwich-eating attempts, the puppets prove their point that Quorn’s Deli range is so tasty, why would you choose the alternative? The alternative, of course, being them.
This professional campaign titled 'So Tasty! Why Choose The Alternative?' was published in United Kingdom in September, 2022. It was created for the brand: Quorn, by ad agency: adam&eveDDB. This Film medium campaign is related to the Food industry and contains 3 media assets. It was submitted 9 months ago.
Brand: Deli Slices
Project/Campaign name: So Tasty, Why Chose the Alternative
Marketing Director - Gill Riley
Head of Brand Marketing - Lucy Grogut
Brand Manager - Rehana Kausar
Chief Creative Officer: Richard Brim
Creative Director/s: Matt Fitch, Mark Lewis
Creatives: Dan Bailey and Brad Woolf
Agency producer/s: Tristan Baker
Planner/s: Sian Illes
CEO: Tammy Einav
Managing Partner: Miranda Hipwell
Business Director/s: Flemming Lerche
Account Director/s: Sarah Cornish
Account Manager/s: Jemima St Aubyn
Account Executive/s: Estella Mosca
Lead Designer - Dave Robinson
Designer - Nadine Fer
Media agency: Initiative
Production company: Minds Eye
Executive Producer: Hughie Phillips
Producer: Archie Johnston Stewart
Director: Jim Archer
D.O.P: James Blann
Puppeteers: Andy Heath, Iestyn Evans, Wim Booth
Editing Company: Stitch
Editor: Leo King
Post Production: Coffee & TV
Post Producer/VFX Supervisor: Joss Brindle
Colourist: George Neave
Flame Op: Laura Smith
Music Supervisor: SixtyFour Music – Jeremy Newton
Audio Post Production: Factory
Soundtrack name and composer: Michael Ajayi - Tonight is your Night