ADVERTISING

Domino’s

Castaways

Agencies: VCCP London Girl&Bear Havas Media UK

Description

Domino’s, the UK’s favourite pizza company, has today launched the next iteration to its hugely successful sonic ‘DOMIN-OH-HOO-HOO’ campaign series. Back by popular demand, the new playful creative reveals a simply irresistible deal, offering the nation 'irresistible pizza at an irresistible 50% off.’

Created by UK agency of record VCCP London, alongside its production arm, Girl&Bear, and Havas Media Group UK, the new ‘DOMIN-OH-HOO-HOO’ work continues to delight the nation following the success of the first three films which kickstarted a yodelling movement across the UK. The new spot launches during tonight’s episode of Great British Bake Off in a deal secured by Havas Media UK (part of Havas Media Group UK).

The new value campaign from Domino’s comes after new research revealed that 82% of consumers say value for money matters when getting a takeaway, amidst the rising cost-of-living. Domino’s is the UK’s number most loved pizza brand and as the fourth instalment in the brand yodelling series, ‘Castaways’ celebrates the undisputed great taste and quality of the nation’s favourite pizza.

The new 30” hero film called ‘Castaways’ is set to highlight just how much the great taste of Domino’s means to people and was directed by renowned Somesuch’s director, Sam Hibbard, who created all previous spots in the series. The creative opens on a tropical desert island where three castaways are helplessly stranded, as they gaze off into the distance, dreaming of food they’d give anything to eat. The first’s mouth waters over the iconic Domino’s Pepperoni Passion pizza, as the second fantasises about delicious melted mozzarella. The third castaway, who appeared in previous campaigns, yodels ‘DOMIN-OH-HOO-HOO’ which in turn summons a Domino’s jet ski delivery driver who comes to the rescue. Relieved and in complete awe, the castaways lift the lid of the box to reveal sizzling, mouth-watering pizzas as one of them grabs a slice creating a perfect cheese pull. As the delivery driver makes his way back to his jet ski the castaways are so enamoured by their delicious Domino’s pizza that they are going to miss their potential escape route off the desert island. Until one shouts shouts ‘Wait… need a push?’ The playful creative draws to a close with the Domino’s campaign strapline “Irresistible pizza at an irresistible 50% off.”

This professional campaign titled 'Castaways' was published in United Kingdom in September, 2022. It was created for the brand: Domino’s, by ad agencies: Girl&Bear, Havas Media UK, and VCCP London. This Integrated medium campaign is related to the Food industry and contains 1 media asset. It was submitted 6 days ago.

Credits

CAMPAIGN TITLE: Castaways
CLIENT: Domino’s
ADVERTISING AGENCY: VCCP
DEPUTY EXECUTIVE CREATIVE DIRECTOR: David Masterman
CREATIVE TEAM ATL: Adam Arber and Austin Richards
CREATIVE TEAM SOCIAL: Haley Koehn and Louise Organ
BUSINESS DIRECTOR: Frankie Hall and Jess Aspinall
SENIOR ACCOUNT DIRECTOR: Myles Cryan
ACCOUNT DIRECTOR ATL: Bella Johnston
ACCOUNT DIRECTOR SOCIAL: Jess Ridley
SENIOR ACCOUNT MANAGER: Natalina Robarts
GROUP PLANNING DIRECTOR: Kate Nettleton
PLANNING DIRECTOR: Joshua Dixon
SENIOR SOCIAL PLANNER: Mick Valentine
AGENCY TV PRODUCER: Girl&Bear
AGENCY INTEGRATED PROJECT DIRECTOR: Brad Willis
AGENCY INTEGRATED CREATIVE PRODUCER: Mish Dent and Emma Dubrey and Andy Gorton
AGENCY POST PRODUCER: Heather Mooney
SOCIAL EDITOR: Toby Cherrill
SOCIAL COLOURIST: Adrian Nita
SOCIAL FLAME: Will Yarrow
SOUND ENGINEER (RADIO): Alex Thame Wilson @ Jungle
PRODUCTION COMPANY - SOCIAL: AAVISION ( Andrea Astarita: Social media director & Matt
Cuzen: Camera operator )
MEDIA BUYING AGENCY: Havas
PRODUCTION COMPANY: SomeSuch
DIRECTOR: Sam Hibbard
EDITOR (TV): Elise Butt
EXECUTIVE PRODUCER: Scott O’Donnell
PRODUCER: Tom Gardner

POST-PRODUCTION COMPANY: Somesuch
POST PRODUCER: Amy Richardson
AUDIO POST-PRODUCTION COMPANY (TV): Wave
SOUND ENGINEER (TV): Parv
PHOTOGRAPHER: Dan Burn-Forti (Making Pictures)
RETOUCHING: Stanley’s Post

ADVERTISING

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