ADVERTISING

Project Everyone

World’s To-Do List

Agency: Accenture Song

Description

Project Everyone has taken the ‘World’s To-Do List’ campaign – developed by Accenture Song in the UK - to the UN General Assembly (UNGA) in New York and to cities around the world as part of a creative campaign to urge action on the 17 Sustainable Development Goals.

A new 1min 45sec film premiered to world leaders at the UN General Assembly this week as part of the annual SDG Moment which is held at the beginning of the High-level week and serves to place a spotlight on the Sustainable Development Goals. The film shows the 17 Goals, which world leaders promised to achieve by 2030, represented as giant sticky notes that lift from iconic locations around the world - eventually converging at the United Nations Secretariat itself as a powerful reminder of what still needs to happen.

Directed and produced by nineteentwenty, the new film features the song ‘Blowin’ in the Wind’ - made famous by Bob Dylan and sung by up-and-coming artist Cloves - to underline the key message that the answers are not ‘blowing in the wind’, they are set out in the Global Goals and leaders at the UN General Assembly are the ones who can make them happen. For the premiere of the film the song was performed live in the GA Hall by Judith Hill.

Project Everyone is a not-for-profit promoting the UN’s 17 SDGs set-up by film writer, director and SDG advocate Richard Curtis.

This new campaign, which includes social, digital and OOH running in nine cities globally, builds on the ‘World’s To-Do List’ creative platform originally developed by Accenture Song’s UK team in September 2021 - which was launched in response to world leaders’ 2015 pledge to deliver on the Global Goals by 2030.

This professional campaign titled 'World’s To-Do List' was published in United Kingdom in September, 2022. It was created for the brand: Project Everyone, by ad agency: Accenture Song. This Integrated medium campaign is related to the Public Interest, NGO industry and contains 2 media assets. It was submitted 6 days ago.

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