So Much More Than You Think

50 Years of the Onassis Foundation: So Much More Than You Think
Ogilvy’s new campaign reveals a world of unexpected connections.
For five decades, the Onassis Foundation has brought together people, disciplines, and perspectives in unexpected ways, creating a vibrant, interconnected ecosystem across three key pillars: Culture, Health, and Education.
Yet, for many, the Onassis Foundation remains synonymous with just one part of this much bigger story.
The creative challenge was to change that perception — to move beyond the familiar and reveal the unexpected. To show that the Onassis Foundation is not a collection of separate initiatives, but a living ecosystem where culture, health, and education intersect in surprising ways.
The result is a series of posters that invite audiences to look beyond what they already know — and discover everything they never imagined.
In the red poster, pencils represent Onassis Schools, while tall cocktail glasses evoke the legendary parties at Onassis Stegi.
In the blue poster, surgical shoe covers represent Onassis Hospital, while high heels evoke the dance performances at Onassis Stegi.
In the orange poster, pens represent the Onassis Scholarship Program, while syringes symbolize public health initiatives.
Because after 50 years, the Onassis Foundation is so much more than people think.