ADVERTISING

Borderlands

So Happy Together

Description

Entering the Summer doldrums, any game marketing campaign came can struggle to maintain visibility and momentum with the vacationing masses. Our strategy was to create an asset and a moment that would inject the signature Borderlands brand of Mayhem directly into the heart of the Summer slump, activating our veteran fans with a WTF production so nuts, it couldn’t help but be shared to the virgin masses on beaches everywhere with a “put the drink down and open immediately” message firmly attached. As a celebration of the Borderlands universe for both new and old, So Happy Together is a depiction of the beloved characters, personality, visual and sonically stunning Mayhem-fueled world that has captured the gaming masses the world over. We are Mayhem. Together, we are Borderlands.

This professional campaign titled 'So Happy Together' was published in Uruguay in July, 2019. It was created for the brand: Borderlands, . This Film medium campaign is related to the Gaming industry and contains 1 media asset. It was submitted about 3 years ago.

Credits

Advertising Agency: Gearbox Publishing, Frisco, USA
Creative Director: Mike Roth
Art Director: Kelly Romeo, Scott Kester
Illustrator: Erik Doescher
Production: Omar Flores, Brian Burleson, Jesse Sosa
Motion Capture: Brian McKee, Robert Fernandez, Tu Nguyen
Animation Director: Kent Alfred
Audio Director: Mark Petty
Additional Credits: Randy Pitchford, Steve Gibson, Jeff Skal, Jerett Rearick, Kayla Belmore, Brian Thomas

ADVERTISING

iStock Essentials

Border post of the Republic of E...

Artist: M-Production

iStock Signature

Thai Lao Friendship Bridge

Artist: theeravid

iStock Essentials

Border post of the Republic of E...

Artist: M-Production

iStock Essentials

Border post of the Republic of E...

Artist: M-Production

iStock Essentials

Border post of the Republic of E...

Artist: M-Production

iStock Essentials

Aerial view of Nogales border ar...

Artist: Peter P

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.