Description
‘Quit Earth,’ the launch campaign for 2K Games’ highly anticipated Borderlands 4 video game. Crafted by creative agency Battery, ‘Quit Earth,’ kicked off when cryptic billboards and posters started taking over major hubs across the country (including Times Square and prominent spots in LA).
Within days, the hero film dropped and the mystery lifted as the placements were swapped out to reveal the official invitation to Kairos, the new world of Borderlands 4. The live action trailer, directed by Justin Benson and Aaron Moorhead at SKUNK, is a chaotic introduction to the latest instalment of the looter-shooter franchise.
This professional campaign titled 'Quit Earth' was published in United States in September, 2025. It was created for the brands: 2K Games and Borderlands, by ad agency: Battery. This Film and OOH Outdoor media campaign is related to the Gaming industry and contains 4 media assets. It was submitted 3 months ago.
Credits
Brand: 2K Games
Sami Thessman - SVP, Global Creative and Content
Craig Mitchell - VP Global Marketing Strategy
AV Vaughn - Global Marketing Strategy
Brea Timmerman - Senior Manager, Global Brand Marketing
Katherine Russell - Senior Manager, Marketing
Adrien De Tray - Senior Global Creative Director
Daniel Maxwell - Creative Director
Sean Haran - Head of Partnerships and Licensing
Kate Mazzeo - Senior Director, Creative Marketing Production & Operations
Nicole Ellis - Creative Production Lead
Julia Johnson - Global Marketing Creative Producer
AGENCY CREDITS
Agency: Battery
Anson Sowby - CEO
Philip Khosid - CCO
Scott Brown - Executive Creative Director
Marco Vidalis - Head of Production
Stephanie Tillinghast - VP Business Development
Abigail Inman - Group Brand Director
Mars Mahoney - Strategy Director
Jake Christensen - Senior Copywriter
Jara Cadiz - Art Director
Aanya Nigam - Art Director
Kevin Castro - Senior Brand Manager
Matthew Arias - Brand Manager
Jessica Shepard - Producer
PRODUCTION CREDITS
Brand: 2K Games
Lead Producer: Julia J.
Senior Director Of Production: Kate Mazzeo
Title Production Lead: Nicole Ellis
SVP Of Creative: Sami Thessman
Title Senior Creative Director: Adrien De Tray
Title Creative Director: Dan Maxwell
VP Of Borderlands Marketing Strategy: Craig Mitchell
Director Of Borderlands Brand Marketing: Ashlee (AV) Vaughn
Videographer / Editor: Tyler Macey
Production: SKUNK Partners
Directors: Aaron Moorhead & Justin Benson
Executive Producers: Matt Factor, Shelly Townsend
Producer: David Lawson
Warsaw Production: 247xRAF
Executive Producer: Kate Galytska, Kasia Targońska
Production Manager: Justyna Trzeciak
Production Coordinator: Iza Sandomierska
VFX: Framestore
Executive Creative Director: Alex Thomas
Shoot Supervisors: Alex Thomas, Sean Dollins
Head of CG: Jessica Groom Shelton
CG Leads: Jessica Groom Shelton, Kevin Baker
Layout Supervisor: Sean Dollins
Compositing Leads: Timothy Crabtree, Evan Langley
Senior Producer: Susan Harris
Producer: Valia Brinck (Dudzyana)
Associate Producer: Chloe Edwards
Color: Company 3
Colorist: Kath Raisch
Head of Production: Michael Maida
Producer: Jake Rioux
Stop Motion: Tippett Studio
VP, Business Development: Christine Wise
VFX Supervisor: Marc Morissette
Art Director: Mark Dubeau
VP, Production: Dale Taylor
Production Manager: Nila Sudheendran
Production Coordinator: Michelle Cheong
Editor: Ken Rogerson
Editorial: The Den Editorial
Editor: Tobias Suhm
Senior Executive Producer: Jennifer Mersis
Producer: Kortney Rubottom
