So good, you don’t have to be!

Agency: 10 Days


Perkier pokes fun at extreme wellness & sustainability in a hilarious new campaign.

You don’t need to strap solar panels to your chest and sunbathe in your garden to be a good person, says health bar brand Perkier. You just need a snack bar that’s super dedicated to doing you and the planet good, whilst being seriously tasty. Perkier only uses ingredients that are plant-based and nutritionist-approved - full of protein, fibre, vitamins, energy, good for your gut and so much more - packaged with 100% recyclable materials, carbon neutral, committed to no palm oil, and because they’re a British business, donate to food banks up and down the UK. In fact there are so many reasons that Perkier bars really are so good, you don’t have to be.

This professional campaign titled 'So good, you don’t have to be!' was published in United Kingdom in August, 2022. It was created for the brand: Perkier, by ad agency: 10 Days. This Integrated medium campaign is related to the Food industry and contains 3 media assets. It was submitted almost 2 years ago.


Talent: Hannah Jackson, Anna Griffiths, Andrew Boateng, Yasmin Ogbu, Paul Baichoo, Catherine Adams
Director: Jolyon White
DoP: Mark Blackman
AC: Rebecca Doctor
Gaffer: Raffaele Nocerino
Spark: Jed Clist
Senior Producer: Kate Hinton
Exec Producer: George White
Runner: Emily Leggett
Art Department: Sooyoung Hahn
Sound Recordist: Dominic White
DIT: Josh Armstrong
MUA: Emma Gandolfo
Dog Handler: Sandra Strong
10 Days: Eleanor Harvey, Alex Taylor, Alek Lewin and Alice Shedd


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