Thanawya Amma

School: Ahmed Ashraf

It expresses the feelings of the majority of Thanawya Amma students. When they receive their grade

This Expresses the dark thoughts they have when they do not receive a high mark in Thanaweya Amma

We should tell them that they are not graded, but they must understand that they are capable of doing anything regardless of their grades

Some great Egyptians who did not fare well in Thanaweya Amma but achieved fantastic things in other disciplines despite their Thanaweya Amma grades

Play your own game and win for yourself, not for anyone else


This campaign reflects the education system's pain point, the end of high school (Thanawya Amma), which affects all parents and students negatively and places pressure on their shoulders to achieve nothing and make all students one copy without taking into account differences in each person's ability.

This student campaign titled 'Thanawya Amma' was published in Egypt in August, 2022. It was created by ad school: Ahmed Ashraf. This Content, Design, and Digital media campaign is related to the Education and Health industries and contains 6 media assets. It was submitted 10 months ago by Creative Content Writer- Copywriter: Ahmed Ashraf Zalabia of Ma Mind.


Production Company: Ma Mind
Graphic Designer: Ahmed Ashraf (Zalabia)
Copywriter: Ahmed Ashraf (Zalabia)
Photographer: cottonbro/ wayhomestudio


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