Description
We collaborated with Trishula India's Eat Me, an edible cutlery brand, to spotlight its innovative, edible, and chewable cutlery through a visual that intrigues at first glance. Instead of preaching sustainability, we spoke the language of temptation, turning “it’s edible” into a playful story of taste.
The creative flipped expectations, using humour to deliver an eco-friendly message in a far more engaging way. Targeted at young, eco-conscious consumers aged 20–55, the campaign rolled out flyers in baker's houses, patisseries, ice cream parlours, etc, alongside WhatsApp outreach to customers and partners. positioning Eat Me as a fun brand taking a flavorful twist on sustainability.
This professional campaign titled 'So Good' was published in India in January, 2025. It was created for the brand: Eat Me, by ad agency: Bud. This campaign is related to the Food industry and contains 1 media asset. It was submitted about 5 hours ago.
Credits
Ideation - Jagadeesh V
Designer - Muhammed Rahmathullah
Creative Director - Manoj Kumar K
