Description
We repositioned Eat Me, a sustainable brand offering edible, chewable cutlery, through a high-impact creative that drives instant brand recall. Instead of leaning on generic eco-language, we amplified distinctiveness by reimagining the iconic Apple logo with an extra bite, visually signalling “chewable.” .
Paired with understated wit, the idea reinforced the brand’s confidence and unique proposition. Deployed across store posters and WhatsApp touchpoints, the communication sparked conversations among eco-conscious consumers (20–45) and retail partners, strengthening Eat Me’s profile as a creative, memorable, and responsible new-age brand.
This professional campaign titled 'All is edible' was published in India in February, 2025. It was created for the brand: Eat Me, by ad agency: Bud. This Design and OOH Outdoor media campaign is related to the Food industry and contains 1 media asset. It was submitted about 3 hours ago.
Credits
Copywriter - Manoj Kumar K
Designer - Kavya S
Ideation - Nithia R
Creative Director - Manoj Kumar K
