Description
As part of an ongoing effort to promote OK Tire, Canada’s largest independent tire retailer, ‘snow logos’ were strategically placed around the city to show the benefits of OK Tire’s winter tires. Made with a stencil and liquid ice melter system, the snow logos weren’t just imprinted on the snow, they literally gripped down to the road—as any good winter tire would do.
This professional campaign titled 'Snow Logo' was published in Canada in December, 2011. It was created for the brand: OK Tire, by ad agency: Red. This Ambient medium campaign is related to the Automotive and Personal Transportation industry and contains 1 media asset. It was submitted about 13 years ago.
Credits
Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriter: Sasha Newton
