ADVERTISING

Goodwill

Street Masks

Agency: Red

Description

To promote Goodwill as a destination for Halloween costumes, stickers of eyes and hands were placed on various objects to create unique costume ideas. On everything from dumpsters to statues, the “Street Masks” showed that Goodwill is the place to “Be anything this Halloween” or “Go undercover this Halloween”.

This professional campaign titled 'Street Masks' was published in Canada in October, 2011. It was created for the brand: Goodwill, by ad agency: Red. This Ambient medium campaign is related to the Public Interest, NGO industry and contains 1 media asset. It was submitted over 10 years ago.

Credits

Advertising Agency: RED the Agency, Edmonton, AB, Canada
Creative Directors: Ryan Kelly, Dennis Lenarduzzi
Art Director: Regan Fraser
Copywriters: Sasha Newton, Ryan Kelly

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