Big News. Now in the happy meal: The Smurfs.
A mini-billboard was placed on the Leidseplein in Amsterdam. To ensure the little thing got the attention it deserves, a large billboard was placed next to it with a striking yellow arrow pointing in its direction. The mini-billboard promotes the Smurfs who can currently be found in the McDonald's Happy Meal.
This professional campaign titled 'Smurfs mini billboard' was published in Netherlands in August, 2013. It was created for the brand: McDonald's, by ad agency: DDB. This Outdoor medium campaign is related to the Food industry and contains 1 media asset. It was submitted over 10 years ago.
Advertising Agency: DDB & Tribal Amsterdam, Netherlands
Creative Directors: Bart Mol, Pol Hoenderboom
Art Director: Tim Aarts
Copywriter: Vincent Huijbers