Throughout history, there have been characters who "sold smoke" and defrauded hundreds of people in the world, whether in the field of art, sport, music, etc.
Inspired by this, Weber Colombia recreated these stories with artificial intelligence to demonstrate that thanks to the benefits offered by its grills, no one can lie about the taste of the preparations made on them, in addition to the versatility, efficiency and guarantee they have.
This professional campaign titled 'Smoke free Ads' was published in Colombia in August, 2023. It was created for the brand: Weber Colombia, by ad agency: VMLY&R Commerce Colombia. This Print medium campaign is related to the Household Products industry and contains 3 media assets. It was submitted 3 months ago.
Advertising Agency: VMLY&R Commerce, Bogotá, Colombia
Client: Weber Colombia
CCO: Edwin Pineda
DGC: Tito Chamorro
DC: Emerson Martínez
Senior Copywriter: Samuel Torres
Senior Art director: Andrés López, Joan Gaspar.
Retoucher: Sebastián Correa
Planner: Camilo Barragan
Account Executive: Daniela Gallo
Responsible Client: Eduardo Castro
Chief Growth Officer: Marcela Arango
CEO: Camilo Afanador
Director of Corporate Communications: Cristina Manosalva