Agency: TBWA\Buenos Aires


To celebrate the Happy Meal we created a Print and OOH campaign that shows the powerful effect it has on kids: beautiful smiles that only an iconic brand like McDonald's can create.

This professional campaign titled 'Smiles' was published in Argentina in April, 2024. It was created for the brand: McDonald's, by ad agency: TBWA\Buenos Aires. This OOH Outdoor and Print media campaign is related to the Food industry and contains 3 media assets. It was submitted about 2 months ago.


Advertiser: McDonald’s
Agency: TBWA\Buenos Aires
CCO: Pablo Poncini
ECDs: Juan Cruz Bazterrica y Guillermo Castañeda
Copywriter: Fernando Duartes
Art director: Rodrigo Sarmiento
COO: Vicky de Frankenberg
Account Directors: Andrea Debais, Adriana Botta
Account Team: Lucas Myler, Ana Laura Ramírez y Tadeo Zarza
Graphic Producer: Sergio Palermo
Photographer: Martín Sigal
Digital Artist: Hugo Horita
Clients: Victoria Fernández Acuña, Diana Peláez, Catalina Smidt, Bruna Rocha, Melina Rey, Melany Alexander.


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