Axe is known for getting you to smell irresistible, but now might not be the best time for people to come close. So we created a new scent, Axe Off, meant to keep people at a safe distance.
This student campaign titled 'AXEoff' was published in Canada in May, 2020. It was created for the brand: Axe, by ad school: Miami Ad School. This Content medium campaign is related to the Beauty, Health, and Personal Accessories industries and contains 1 media asset. It was submitted over 3 years ago by Art Director: Ted Pedro of Miami Ad School Toronto.
Advertising School: Miami Ad School, Toronto, Canada
Copywriter: Chris Vena
Art Director: Daniel Zhang
Art Director: Ryan Cookish
Art Director: Ted Pedro