Leprince Cineсontroller is an innovative cinema ticket booking platform (web&app), where people choose absolutely any movie, cinema and schedule they want, and then Leprince arranges with the desired cinema to show the desired movie at the desired time. This allows moviegoers to control cinemas as easily as they control their personal smartphones. So Leprince is a smartcinema on demand as it should be!
How to show this created positioning in branding? Leprince is a smart intersection of several components, where each link makes sense: a person, a movie, and a cinema. Without one, the other will not be able to work. The intersection of these three components creates an incredible and unique picture. Similarly, viewers share their opinions and choices, crossing their interests with the interests of other people.
We continued to think about intersections and at one point such a simple, but such a suitable image came to us: a ray of light! Like a spotlight beam in a cinema, a smartphone in a person’s hands emits the same glow. Our ray of light from a small screen turns into a big light projecting a movie! And all this is due to the intersections of human tastes! As a result, we designed a logo from the intersection of three beams of light from a smartphone screen, a cinema screen, and a movie projector.
This professional campaign titled 'Smartcinema On Demand As It Should Be' was published in United Kingdom in February, 2022. It was created for the brand: Leprince Cineсontroller, by ad agency: Moloko Creative Design Agency. This Design medium campaign is related to the Movies and Other industries and contains 25 media assets. It was submitted over 1 year ago.
Advertising Agency: Moloko Creative Design Agency (St. Petersburg, FL, USA)
Creative Director: Denis Misyulya
Art director: Olga Lobanok
Designer: Arina Zhuravkova
Creator: Anastasia Eliseeva
Project Manager: Veronika Khomyak