Smart snacks, clear energy, think Vitalé

What if snack time delivered clarity not compromise?
Marklinica redefined Vitalé’s protein and granola bars as a packaging-first wellness language designed for smart energy, sharp shelf impact, and instinctive consumer trust.

The challenge? To design an identity that balances nutritional discipline with visual appetite.
This wasn’t about bars.
It was about fuel made visible.

Marklinica built packaging as structured as a macros table:
➤ Color blocks communicate flavor and function at first glance.
➤ Typography brings calm structure designed for quick scans and quiet confidence.
➤ Icons guide, never shout mapping protein levels, mix-ins, and usage moments with ease.

Each variant earned its own tempo:
Saturated orange for pre-workout power.
Crisp green for mid-day balance.
Warm beige for post-exertion recovery.
Yet they move together one rhythm, many pulses.

Art direction embraced precision with restraint: packs framed with alignment, shadows soft yet deliberate, finishes matte for tactile clarity.
Photography captured rhythm, pause, and ritual granola bars not as impulse snacks, but as tools for performance.

From gym bags to desk drawers, from hike breaks to home routines Vitalé bars travel with the body's pace.
Marklinica crafted a brand experience that respects intelligence, rewards attention, and nourishes performance with intention.