From Sleep Fantasy to Scientific Calm

What if sleep wasn’t a dream?

Marklinica reimagined Dr. Vitaly not as a bedtime supplement,
but as a biological mechanism designed with the same precision as the body it’s meant to restore.
The mission: craft a visual identity that communicates trust, calm, and reliability without relying on fantasy.

The Challenge
The sleep-aid market was saturated with clichés: moons, stars, clouds, and overpromised calm.
People weren’t looking for magic they were looking for something that works and feels credible.
Dr. Vitaly needed to cut through the noise with a design that signals science over sentiment and function over fantasy.

The Insight
Sleep isn’t a mood.
It’s a mechanism
Designing a sleep product meant visualizing biology, not bedtime stories.
The packaging had to reflect circadian logic and give users confidence at first glance.

The Solution

Color System
Deep navy anchors the identity in night and rhythm.
Clean white brings clarity, ease, and trust.
Together, they create composure and credibility.

Typography
Modern, open sans-serif type balanced and legible at all sizes.
Speaks softly, yet confidently.

Layout & Structure
Wide margins, modular grids, and generous spacing offer visual breath.
Every line break slows the pace; every block builds calm.

Art Direction
No moons, no clouds, no haze.
Just softly floating capsules, blurred textures, and human light.
Real calm engineered.
The Result
From packaging to brand visuals, Dr. Vitaly stands as a system of rest and restoration.
Marklinica didn’t just design a supplement we designed a mechanism of trust, helping people take sleep, not just dream of it.