Smart Purchase

Agency: CDR+


Penalty invites one of the most popular Youtubers of the world, a very charismatic and famous brazilian guy, which is also a Penalty fan, to introduce the new product line to the public.​

This professional campaign titled 'Smart Purchase' was published in Brazil in July, 2018. It was created for the brand: Penalty, by ad agency: CDR+. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 5 years ago.


Advertising Agency: CDR+, São Paulo, Brazil
Creative Director: Caio Trevisan Aidar
Art Director / Illustrator: Breno Cardoso
Copywriter: Marcel Pazini
Photographer / Film Director: Eduardo Santos
Additional Credits: F5 Creative Films


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