Penalty MAX

Agency: CDR+


Penalty MAX is the top of line product of Penalty, and we needed to say that Penalty MAX improves your habilities and performance, so we decide to go another way to say it, with a funny language, completely different than all other sportwear companies does, using an icon of the Brazilian tacky culture, the singer FALCÃO, who has the same name as the great Brazilian sport star, considered the greatest Indoor Soccer player of all time.

This professional campaign titled 'Penalty MAX' was published in Brazil in June, 2018. It was created for the brand: Penalty, by ad agency: CDR+. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted almost 6 years ago.


Advertising Agency: CDR+, São Paulo, Brazil
Creative Director: Caio Trevisan Aidar
Art Director: Breno Cardoso
Copywriter: Marcel Pazini
Illustrator: Breno Cardoso
Photographer: Eduardo Santos
Film Director: Ricardo Camargo
Additional Credits: F5 Creative Films


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