ADVERTISING

Penalty

Penalty MAX

Agency: CDR+

Description

Penalty MAX is the top of line product of Penalty, and we needed to say that Penalty MAX improves your habilities and performance, so we decide to go another way to say it, with a funny language, completely different than all other sportwear companies does, using an icon of the Brazilian tacky culture, the singer FALCÃO, who has the same name as the great Brazilian sport star, considered the greatest Indoor Soccer player of all time.

This professional campaign titled 'Penalty MAX' was published in Brazil in June, 2018. It was created for the brand: Penalty, by ad agency: CDR+. This Film medium campaign is related to the Fashion industry and contains 1 media asset. It was submitted over 4 years ago.

Credits

Advertising Agency: CDR+, São Paulo, Brazil
Creative Director: Caio Trevisan Aidar
Art Director: Breno Cardoso
Copywriter: Marcel Pazini
Illustrator: Breno Cardoso
Photographer: Eduardo Santos
Film Director: Ricardo Camargo
Additional Credits: F5 Creative Films

ADVERTISING

iStock Essentials

Unhappy afro-american father tak...

Artist: Motortion

iStock Signature

Upset teenage girl arguing with ...

Artist: SDI Productions

iStock Signature

Gavel strike

Artist: viafilms

iStock Essentials

Sad teen african girl upset by s...

Artist: fizkes

iStock Signature

Bribery in the justice system

Artist: 101cats

iStock Essentials

Dad scolding his son for bad beh...

Artist: Motortion

Limited-Time offer. Save 15% on everything with code 15AOTW.

Search iStock

Sign up for our newsletter

Don't miss out. Receive our free weekly newsletter to learn about the best creative work from all around the globe. We're keeping your email safe and confidential.