Description
The campaign highlights the sense of freedom offered by Volaris beach destinations, with underwater visuals showing people swimming, yet appearing to fly in the sky. The concept blends the lightness of flight with the tranquility of the sea, inviting travelers to discover these paradises with the same sense of freedom they experience when flying with Volaris.
This professional campaign titled 'Skywaves' was published in Mexico in August, 2024. It was created for the brand: Volaris, by ad agency: Havas HOY. This OOH Outdoor and Print media campaign is related to the Transport and Travel and Tourism industries and contains 3 media assets. It was submitted 3 months ago by Executive Creative Director: Pablo Naval of Havas HOY.
Credits
Advertising Agency: Havas HOY
Production Company: SALAMAGICA / NT Producciones
CCO: Jairo Lezaca
ECD: Pablo Naval
Head of Art: Daniel Ortiz
Creative directors: Edgar Abrego - Saul Salinas
Art director: Edgar Pérez
